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Books > Arts & Architecture > History of art / art & design styles
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The Artistic Brain Beyond The Eye - Art and Communication Through the Visual Brain (Paperback)
Loot Price: R2,219
Discovery Miles 22 190
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The Artistic Brain Beyond The Eye - Art and Communication Through the Visual Brain (Paperback)
Expected to ship within 10 - 15 working days
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What is painting, but a communication channel for the MESSAGE
between artist and viewer? Artists first imagine a painting, using
their "mind's eye" image of a segment of their world. Next, using
their genius, techniques, and skill, they transfer their mental
representations onto the canvas. What is then the function of the
externalised painting? It is to communicate a message to a viewer.
Our book is about a "neurological theory of art," inasmuch it
relates the particular perspective of cybernetics viewing art as
"communication channel" with neuroscientific experimental findings,
experiences and opinions of the human art world i. e. artists,
critics, art historians, aesthetic philosophers and of course the
viewers: this is the red line of our book. With our new knowledge
of the modular brain, many aspects of humanistic approaches to
vision and art, can be clarified. This book approaches the worlds
of art criticism, art history, and the philosophy of art, from the
point-of-view of recent studies on the nature of brain control of
human vision, and of the role that active eye movements play. Its
main topics are: . Art as a form of communication . What is top
down (TD) and bottom up (BU) ? . How do they affect our viewing of
artful pictures ? . Why did most artists, art historians, and art
critics favour the BU approach ? . How does the Scanpath Theory and
its relation to TD work ? . Neuroimaging and eye movement studies
show how TD works in Visual Cognition when we look at art
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