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Marketing-Woerterbuch / Marketing Dictionary - Deutsch-Englisch, Englisch-Deutsch / German-English, English-German (Hardcover, Reprint 2011) Loot Price: R3,354
Discovery Miles 33 540
Repayment Terms: R314 pm x 12*
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Marketing-Woerterbuch / Marketing Dictionary - Deutsch-Englisch, Englisch-Deutsch / German-English, English-German (Hardcover,...

Marketing-Woerterbuch / Marketing Dictionary - Deutsch-Englisch, Englisch-Deutsch / German-English, English-German (Hardcover, Reprint 2011)

Wolfgang J. Koschnick

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Loot Price R3,354 Discovery Miles 33 540 | Repayment Terms: R314 pm x 12*

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Dieses Woerterbuch knupft unmittelbar an das Standard-Woerterbuch fur Werbung, Massenmedien und Marketing/Standard Dictionary of Advertising, Mass Media and Marketing an. Es unterscheidet sich von dem Vorgangerwerk dadurch, dass die Begriffe erganzt und erweitert wurden. Zu jedem Begriff finden sich die in der Marketingpraxis gangigen UEbersetzungen zusammen mit einer kurzen Begriffsdefinition und/oder Erlauterung. Damit wird es den Bedurfnissen von Nutzern in der Praxis gerecht, die hier verlassliche UEbersetzungen und pragnante Begriffserklarungen in einem Satz finden.

General

Imprint: De Gruyter
Country of origin: Germany
Release date: June 2000
First published: 2000
Authors: Wolfgang J. Koschnick
Dimensions: 230 x 155 x 22mm (L x W x T)
Format: Hardcover
Pages: 372
Edition: Reprint 2011
ISBN-13: 978-3-11-015170-1
Categories: Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-11-015170-7
Barcode: 9783110151701

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