There is currently immense interest in measuring the sustainability
of tourism in general, and of ecotourism in particular. Hitherto,
it has been difficult for consumers to know whether claims of
tourism destinations and products being "ecologically sustainable"
are based on hard evidence. The tourism industry has therefore been
developing methods to measure these objectively in the form of
ecolabels.This book is the first substantial book to review this
subject. Emphasis is placed on the criteria used in ecolabels to
determine sustainability, the marketing of ecologically-labelled
tourism products and the management of current ecolabels and
awards.
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