In the age of online shopping, how can physical stores attract
shoppers, stimulate buying behaviour, and compete with their
virtual rivals? Impressive visual merchandising design may tilt
matters in their favour. Not only can it lure the customers across
the threshold, but it also establishes and reinforces a unique
brand image, anchoring the company in the customer's mind.
Revolving around fashion, lifestyle and food stores, Fantastic
Designs in the Store presents over 50 of the hottest and most
exciting shop layouts from all over the world. It demonstrates how
a shop's visual dimension influences customer psyche, drawing
people in and inviting them to browse. Each project is presented
with high-res images and sophisticated description, making this
book both an aesthetic journey into the heart of commercial style,
and a wonderful reference for designers. No matter whether you are
a designer seeking inspiration or a shop manager looking for
integrated visual design, this collection will serve you well.
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