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The Rhetoric of Mao Zedong - Transforming China and Its People (Hardcover)
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The Rhetoric of Mao Zedong - Transforming China and Its People (Hardcover)
Series: Studies in Rhetoric/Communication
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Mao Zedong fundamentally transformed China from a Confucian society
characterized by hierarchy and harmony into a socialist state
guided by communist ideologies of class struggle and
radicalization. It was a transformation made possible largely by
Mao’s rhetorical ability to attract, persuade, and mobilize
millions of Chinese people. Xing Lu’s book, Rhetoric of Mao
Zedong, analyzes Mao’s speeches and writings over a span of sixty
years, tracing the sources and evolution of Mao’s discourse,
analyzing his skills as a rhetor and mythmaker, and assessing his
symbolic power and continuing presence in contemporary China. Lu
observes that Mao’s rhetorical legacy has been commoditized,
culturally consumed, and politically appropriated since his death.
Applying both Western rhetorical theories and Chinese rhetorical
concepts to reach a more nuanced and sophisticated understanding of
his rhetorical legacy, Lu shows how Mao employed a host of
rhetorical appeals and strategies drawn from Chinese tradition and
how he interpreted the discourse of Marxism-Leninism to serve
foundational themes of his message. She traces the historical
contexts in which these themes, his philosophical orientations, and
his political views were formed and how they transformed China and
Chinese people. Lu also examines how certain ideas are promoted,
modified, and appropriated in Mao’s rhetoric. Mao’s
appropriation of Marxist theory of class struggle, his campaigns of
transforming common people into new communist advocates, his
promotion of Chinese nationalism, and his stand on China’s
foreign policy all contributed to and were responsible for
reshaping Chinese thought patterns, culture, and communication
behaviors.
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