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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Winning American Hearts and Minds - China's Image Building Efforts in the 21st Century (Hardcover, 1st ed. 2020)
Loot Price: R1,469
Discovery Miles 14 690
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Winning American Hearts and Minds - China's Image Building Efforts in the 21st Century (Hardcover, 1st ed. 2020)
Expected to ship within 10 - 15 working days
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This book explores the effectiveness of the Chinese government's
recent public diplomacy efforts aimed at building its national
image, and how these efforts may influence foreign public's view of
China. Based on in-depth interviews, media-content analysis and
public opinion-poll data, the book discusses Chinese leaders'
foreign visits, Chinese media's overseas expansion, Confucius
institutes, global mega events, and Chinese government's new
policies to attract foreign students, providing not only background
information, but also insights from scholars and experts. Although
intended mainly for students majoring in communications, Chinese
studies, public relations and international relations, it is also
of interest to anyone studying China or public diplomacy.
General
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