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How to Enter China - Choices and Lessons (Hardcover)
Loot Price: R2,033
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How to Enter China - Choices and Lessons (Hardcover)
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Whether or not foreign companies can succeed in China is largely
determined by how they enter the market. This book offers
insightful lessons to international managers in this area. It
integrates views of both foreign business and Chinese government,
describes entry choices and related governmental policies, compares
pros and cons of each entry choice for foreign firms, and provides
a series of thoughtful advice to business people.
The book illuminates how to enter China for international
corporations seeking preemptive opportunities and long-term
competitive positions abroad. It presents China's investment
environment at the turn of a new century; outlines the impact of
China's WTO membership on these companies; articulates each of the
entry mode choices available to foreign companies; analyzes factors
underlying entry mode selection and equity ownership arrangement;
and provides insight into entry mode selection from case studies.
It also synthesizes relevant literature, offers managerial lessons
regarding entry strategies, and illustrates Chinese government
views and expectations of MNCs.
By choosing an entry mode that fits organizational capabilities,
objectives, and environmental contingencies, foreign businesses can
accomplish their strategic goals, prevent uncompensated exposure of
proprietary knowledge, and mitigate transactional hazards that may
be precipitated during allocation and local operations. Students
taking a "Doing Business in China" course, executives interested in
foreign investment, and scholars interested in international
expansion will find "How to Enter China" invaluable for those
purposes.
Yadong Luo is Professor of Management, University of Miami.
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