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Books > Business & Economics > Business & management > Business strategy

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Consumer Behaviour - A South African Perspective (Pamphlet) Loot Price: R536
Discovery Miles 5 360
You Save: R44 (8%)
Consumer Behaviour - A South African Perspective (Pamphlet): Yathika Gowpall, Carinda Williams

Consumer Behaviour - A South African Perspective (Pamphlet)

Yathika Gowpall, Carinda Williams

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List price R580 Loot Price R536 Discovery Miles 5 360 You Save R44 (8%)

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Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one, which has had a specific impact on the marketing domain. Marketing as a core discipline was crafted in the infancy stage to ensure consumers got the right product, at the right price, in the right place and by use of the right promotion. The complexity in modern society involves correctly determining this “right”. Consumer Behaviour provides a current South African perspective on consumers and their ever-changing needs, as influenced by a number of psychological, cultural and environmental factors.

Consumer Behaviour discusses the dynamics of consumers and their consumption practices and behaviours, and the importance of adjusting marketing efforts accordingly to ensure business success.It reflects a relevant and current outlook, including exploring the changes and challenges associated with the COVID-19 pandemic.

Consumer Behaviour is aimed at undergraduate Marketing students and those who are already in the field wanting to improve their knowledge on consumer behaviour in South Africa.

General

Imprint: Van Schaik Publishers
Dramatists: Yathika Gowpall • Carinda Williams
Format: Pamphlet
ISBN-13: 978-0-627-04021-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-627-04021-7
Barcode: 9780627040214

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