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Matchmakers and Markets - The Revolutionary Role of Information in the Economy (Hardcover)
Loot Price: R1,054
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Matchmakers and Markets - The Revolutionary Role of Information in the Economy (Hardcover)
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To understand the bewildering complexities of consumer markets and
financial markets, you'll need to look beyond traditional
textbooks. This book aims to better understanding of current
markets through studying the implications of living in an
information age. It examines the impacts that information has on
how markets function, and presents a novel market theory in which
information takes centre stage when analyzing how the economy
functions and evolves. It depicts markets with three categories of
actors (consumers, businesses, and information intermediaries), and
predicts the growing importance of the role of information
intermediaries, or 'matchmakers', as facilitators of transactions
between consumers and businesses. Matchmakers and Markets will
guide readers to reflect on their own role in the economy. It
provides numerous scenarios and examples from the real-world
economy, enabling readers to ask new questions and draw their own
conclusions. The aim of this book is to stimulate the reader's own
thinking, whether a consumer on the high street, or an investor on
Wall Street, a policy maker in the government armchair, or an
entrepreneur dreaming to make the next big thing in the world. This
book will stir up discussion and debate as the claims and
conclusions move away from mainstream theories.
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