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Propaganda and Zionist Education - The Jewish National Fund 1924 - 1947 (Hardcover)
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Propaganda and Zionist Education - The Jewish National Fund 1924 - 1947 (Hardcover)
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A history of the Jewish National Fund and the ways it encouraged
Jews around the world to buy land in Palestine in the years
1924-1947. The Jewish National Fund [JNF] is the executive body
established by the Zionist movement in 1902 to buy land in
Palestine for the Jewish people. Very quickly, however, it became
an international organization and soon had branchesin many
countries throughout the world. One of the tasks of these branches
was to mediate between the central office in Jerusalem and the
millions of Jews who donated money to buy land. The organization,
which is still active throughout the Jewish world, concerned itself
with "the marketing of ideology": the dissemination of symbols,
knowledge and ideas to the masses of the Jewish people, and
converted them into money and real estate property. In thememories
of much of World Jewry the JNF is linked with memories of their
childhoods and the forming of their identities. The memory was, in
fact, fashioned by the Propaganda Department of the JNF which
worked through the mass communications media in the Jewish world
and made its presence massively felt in the Jewish education
networks in many countries. Among the most remembered items are
"the Blue Box", the flagship of the organization, and the stamps
distributed to schools, which were miniature posters making
political declarations. Up until today there has been virtually no
research carried out on these aspects of Zionist propaganda which
helped to fashion this collective memoryand left its mark upon
Jewish culture in Israel and the Jewish Diaspora. Yoram Bar-Gal is
Professor of Geography at Haifa University in Israel.
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