Drawing on major sociological and organizational theories, "The
Business of Diversity: A View from the Corporate Suite" delves into
the experiences of executives and senior-level managers in
American's top Fortune 500 corporations. In exclusive, eye-opening
interviews, these men and women recount their professional and
personal experiences associated with their corporation's adoption
and implementation of diversity strategies.
"The Business of Diversity" brings into center stage the
frustrations and challenges that propel companies' responses to
external pressures, including changing population and workplace
demographics and public scrutiny that influences the adoption and
implementation of recruitment, hiring and retention strategies
directed toward women and minorities. Anyone who wants his or her
organization to become mission successful and competitive will find
"The Business of Diversity" insightful and useful in understanding
how organizations respond to changing external and internal
environments.
"The Business of Diversity" is organized into nine topical
chapters:
- Women and Minorities: An Untapped Resource in the Global
Economy
- The Hammer and the Velvet Glove of Diversity
- Hiring Problems or Hiring Myths?
- Legal Mandates and Political Choices
- HBCU: Help or Hindrance?
- The Many Faces of Diversity
- Getting Them and Keeping Them
- The Imperatives of Diversity
- The Business of Diversity
Youlanda Gibbons is a professor of sociology and liberal studies at
Georgetown University and a senior consultant at NASA Headquarters
in Washington, D.C.
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