This book explores people's everyday experience of the media in
Asian countries in confrontation with huge social change and
transition and the need to understand this phenomenon as it
intersects with the media. It argues for the centrality of the
media to Asian transformations in the era of globalization. The
profusion of the media today, with new imaginations, new choices
and contradictions, generates a critical condition for reflexivity
engaging everyday people to have a resource for the learning of
self, culture and society in a new light. Media culture is creating
new connections, new desires and threats, and the identities of
people are being reworked at individual, national, regional and
global levels. Within historically specific social conditions and
contexts of the everyday, the chapters seek to provide a diversity
of experiences and understandings of the place of the media in
different Asian locations. This book considers the emerging
consequences of media consumption in people's everyday life at a
time when the political, socio-economic and cultural forces by
which the media operate are rapidly globalizing in Asia.
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