This book is the first comprehensive study on history, culture,
and business of football in Asia. Football has been a symbol of the
modern invention, a catalyst of local, national and regional
identities, all time favourite among kids and youths, and even a
harbinger for cultural globalization and consumerism in Asia. The
economic growth and the current proliferation of football culture
in Asia make it imperative to examine the complex relationship
between the globalization of football and the local appropriation.
The essays in the book deal with various topics on football in Asia
from history of football in Asia, football and local, national and
regional identities, to commercialization of football cultures,
global mobility and athletes migration, and then new Asianism and
football. This book argues that football in Asia contributes to
reconfiguring both national and regional identities among football
fans in the active interconnection with the global flows of
football and cultural globalization without homogenizing Asian
identities into a cosmopolitan one.
This is the textbook to presents football s implication and
influence on Asian populace and social changes while using football
as a lens assessing the modern development and current
diversification of Asia.
This book was published as a special issue of Soccer and
Society."
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