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Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events (Hardcover, 1st ed. 2017)
Loot Price: R1,696
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Mega-Events and Mega-Ambitions: South Korea's Rise and the Strategic Use of the Big Four Events (Hardcover, 1st ed. 2017)
Series: Mega Event Planning
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This book provides a holistic analysis of South Korea's strategic
use of mega-events in its modern development. It examines the
Summer Olympics (1988), the World Expo (1993), the FIFA World Cup
(2002), and the Winter Olympics (2018) over the past 30 years of
the country's rapid growth, and across varying stages of economic
and political development. It explains how mega-events helped to
secure South Korea's position on the international stage, boost
nationalism, propel economic growth in export-oriented national
companies, and build cities that accommodate - as well as represent
- South Korea's progress. It thereby highlights the broader
implications for today's global phenomenon of increasing reliance
on mega-events as a catalyst for development, while the criticism
that mega-events do more harm than good proliferates. The book is
ideal for academics, policymakers, and those with an interest in
mega-events and their role in the development of non-western
countries.
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