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China's Music Industry Unplugged - Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy (Hardcover, 1st ed. 2021)
Loot Price: R3,513
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China's Music Industry Unplugged - Business Models, Copyright and Social Entrepreneurship in the Online Platform Economy (Hardcover, 1st ed. 2021)
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This research book is the first of its kind to conduct an
interdisciplinary research on the recent and dramatic developments
in China's music industries with a particular focus on business
models, copyright protection, and artist compensation. The
monograph explores and discusses proper business models through
which revenue can be generated and maintained in a changing
copyright climate and transforming business environment. It also
discusses how musicians can be fairly compensated in the online
platform economy informed by social entrepreneurship. This book is
distinctive in the sense that it explores the intersection of
cultural and creative industries, legal studies, business studies,
and new media. It uses a qualitative and mixed-method approach to
study business innovations and institutions in the making in the
second largest economy which is also gaining cultural and political
significance around the world.
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