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Cultural Difference in Television Programs - Foreign Television Programs in China (Hardcover, New edition)
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Cultural Difference in Television Programs - Foreign Television Programs in China (Hardcover, New edition)
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What kinds of foreign television programs are broadcast in China?
What types of cultural differences exist in the minds of Chinese
television viewers? To what extent can they perceive and accept
these differences? The author developed a three-stage empirical
approach to examine these questions in five sample cities in China.
First, the television schedules of 37 television channels were
analyzed in order to determine the type, cultural modification, and
export country of foreign programs. Second, based on 36 audience
interviews 42 cultural dimensions were explored and summarized in a
catalogue. Third, a survey was conducted among 450 viewers, which
examined their perception and acceptance of cultural difference.
Five viewer types were developed through cluster analysis. The
impact of influential factors was examined.
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