Cultural Difference in Television Programs - Foreign Television Programs in China (Hardcover, New edition)

What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

General

Imprint:	Peter Lang Ag
Country of origin:	Switzerland
Release date:	September 2012
First published:	2012
Authors:	Zhuo Feng
Dimensions:	210 x 148 x 23mm (L x W x T)
Format:	Hardcover
Pages:	330
Edition:	New edition
ISBN-13:	978-3-631-63860-6
Categories:	Books > Arts & Architecture > The arts: general issues > General Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > General Promotions
LSN:	3-631-63860-4
Barcode:	9783631638606

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