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Advertising Confluence offers a unique blend of both traditional
and contemporary social media thinking about advertising and
integrated brand promotions throughout the world. Dr. Arora Anshu
and Dr. Sabine Bacouel-Jentjens bring together articles that
analyze creative social advertising in US, France, and Tunisia and
offer a wide spectrum of advertising confluence from both the
developed and emerging world. Contributors focus on both empirical
studies with practical application as well as examinations of
theoretical and methodological developments in the field of
advertising studies. In all, they examine the wide range of global
and local advertising strategies, the depth of integrated marketing
communications, and the future of social media advertising.
Global Business Transcendence focuses on both empirical studies
with practical application and examinations of theoretical and
methodological developments in the field of business studies. By
drawing on important research and case study material from
contributors all over the world, this collection offers genuinely
international perspectives on the key issues and concerns
preoccupying policy and decision makers, bringing together chapters
that examine international business strategies across emerged and
emerging economies. The collection argues that country's borders
are becoming less important from a trade perspective. We are thus
quickly approaching a single global economy.
International Business (IB) is a complex and interdisciplinary
field. It encompasses regular currency and political risks
alongside fundamental uncertainties and variations in international
development, collaboration, social values, and shared objectives.
As globalization expands our markets across national boundaries,
institutional innovation and experimentation is essential for
countries to brand their products globally and develop
internationally acclaimed products. The contributors of
International Business Realisms analyze instances of
interdisciplinary marketing and branding for the global market
place and distill practical implications for effective
international and domestic marketing.
Alternatives in Refrigeration and Air Conditioning highlights the
issues related to ozone layer depletion and global warming due to
use of conventional cooling technologies and refrigerants in the
field of Refrigeration and Air Conditioning (RAC). It describes,
simulates and analyzes the alternate technologies and alternate
refrigerants from energy and exergy point of view. The
unconventional and alternative refrigeration technologies viz.
Vapor Absorption Refrigeration, Vapor Adsorption Refrigeration,
Evaporative Cooling, Desiccant Cooling, Thermoelectric
Refrigeration, Thermo Acoustic Refrigeration, Ejector Cooling,
Vortex Tube Refrigeration Systems and Metal Hydride Refrigeration
etc. are explored in the subject matter of this book. The combined
or integrated approach of some technologies to enhance the
performance, waste heat utilization or to increase the arena of its
use is also discussed. This book will cater to the needs of the RAC
community from the point of view of feasible futuristic options in
this area. This book will also serve as a text book for
postgraduate students especially of thermal and energy engineering
stream and useful to the teachers, researchers, and practicing
engineers.
Edited and authored by international experts, A Practical Manual of
Thyroid and Parathyroid Disease presents concise, evidence-based,
multi-disciplinary guidance relevant for a global audience. Where
appropriate, chapters include an evidence appraisal section which
critically assesses the level of the evidence available for
different treatment options. Reflecting the latest in clinical
research and showcasing techniques pioneered by the contributors,
the book includes chapters dedicated to advances in: cytology
radiological assessment molecular biology and treatment rationale
in thyroid cancer surgical technique including minimally invasive
modalities Designed to be user-friendly, the book contains key
points, case studies, color photographs and diagrams throughout.
Multiple choice questions included at the end of each chapter
enable self assessment. The book will be relevant to the medical
undergraduate, postgraduate and clinical nurse specialist. Primary
care physicians will find this an excellent resource for reference
purposes and it will update specialists involved with treating
thyroid and parathyroid disease in the fields of Pathology,
Radiology, Oncology, Endocrinology and Surgery.
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