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Books > Business & Economics > Business & management > Business strategy
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Advertising Confluence - Transitioning Marketing Communications into Social Movements (Hardcover)
Loot Price: R1,737
Discovery Miles 17 370
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Advertising Confluence - Transitioning Marketing Communications into Social Movements (Hardcover)
Series: International Marketing and Management Research
Expected to ship within 10 - 15 working days
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Advertising Confluence offers a unique blend of both traditional
and contemporary social media thinking about advertising and
integrated brand promotions throughout the world. Dr. Arora Anshu
and Dr. Sabine Bacouel-Jentjens bring together articles that
analyze creative social advertising in US, France, and Tunisia and
offer a wide spectrum of advertising confluence from both the
developed and emerging world. Contributors focus on both empirical
studies with practical application as well as examinations of
theoretical and methodological developments in the field of
advertising studies. In all, they examine the wide range of global
and local advertising strategies, the depth of integrated marketing
communications, and the future of social media advertising.
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