An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators.

Although a number of texts on helicopter aerodynamics have been written, few have explained how the various theories concerning rotorborne flight underpin practical flight test and evaluation. This book combines theoretical information on aerodynamics, stability, control and performance with details of evaluation methodologies and practical guidance on the conduct of helicopter flight tests. For each topic the relevant theory is explained briefly and followed by details of the practical aspects of testing a conventional helicopter. These include: safety considerations planning the tests the most efficient way to conduct individual flights Where possible typical test results are presented and discussed. The book draws on the authors' extensive experience in flight test and flight test training and will appeal not only to professionals working in the area of rotorcraft test and evaluation, but also to helicopter pilots, rotorcraft designers and manufacturers and final year undergraduates of aeronautical engineering

Importing finished products, components, and raw materials has become the status quo in today 's increasingly competitive business landscape. The lessons of inbound supply, however, can be very costly if learned through a trial-and-error approach especially foreign purchasing. By not understanding the parameters of landed costs alone, purchasing managers can cause serious and expensive disruptions to their supply chain.

Leaving little to chance, Mastering Purchasing Management for Inbound Supply Chains details the fundamentals regarding logistics and compliance. It emphasizes the importance of bonded warehouses and cost modeling and presents case studies from a wide range of industries that illustrate best practices in imports, logistics, and landed cost modeling.

International trade expert Thomas Cook provides valuable insights for avoiding common foreign trade zone pitfalls. He also explains the best ways to handle and minimize landed costs, including duties, shipping costs, and transfer pricing.

This comprehensive purchasing guide covers the potential risks and complications involved with U.S. Customs (CBP), freight, INCO terms, and title and payment issues. Complete with a multitude of references to additional information in print and on the Web, the text provides the well-rounded understanding needed to avoid costly mistakes and make purchasing one of the strongest links in your global supply chain.

The first large-scale study of the music of Herbert Howells, prodigiously gifted musician and favourite student of the notoriously hard-to-please Sir Charles Villiers Stanford. Herbert Howells (1892-1983) was a prodigiously gifted musician and the favourite student of the notoriously hard-to-please Sir Charles Villiers Stanford. Throughout his long life, he was one of the country's most prominent composers, writing extensively in all genres except the symphony and opera. Yet today he is known mostly for his church music, and there is as yet relatively little serious study of his work. This book is the first large-scale study of Howells's music, affording both detailed consideration of individual works and a broad survey of general characteristics and issues. Its coverage is wide-ranging, addressing all aspects of the composer's prolific output and probing many of the issues that it raises. The essays are gathered in five sections: Howells the Stylist examines one of the most striking aspect of the composer's music, its strongly characterised personal voice; Howells the VocalComposer addresses both his well-known contribution to church music and his less familiar, but also important, contribution to the genre of solo song; Howells the Instrumental Composer shows that he was no less accomplished for his work in genres without words, for which, in fact, he first made his name; Howells the Modern considers the composer's rather overlooked contribution to the development of a modern voice for British music; and Howells in Mourning explores the important impact of his son's death on his life and work. The composer that emerges from these studies is a complex figure: technically fluent but prone to revision and self-doubt; innovative but also conservative; a composer with an improvisational sense of flow who had a firm grasp of musical form; an exponent of British musical style who owed as much to continental influence as to his national heritage. This volume, comprising a collection of outstanding essays by established writers and emergent scholars, opens up the range of Howells's achievement to a wider audience, both professional and amateur. PHILLIP COOKE is Lecturer in Composition at theUniversity of Aberdeen. DAVID MAW is Tutor and Research Fellow in Music at Oriel College, Oxford, holding Lectureships also at Christ Church, The Queen's and Trinity Colleges. CONTRIBUTORS: Byron Adams, Paul Andrews, Graham Barber, Jonathan Clinch, Phillip A. Cooke, Jeremy Dibble, Lewis Foreman, Fabian Huss, David Maw, Diane Nolan Cooke, Lionel Pike, Paul Spicer, Jonathan White. Foreword by John Rutter.

This book is based on certain dreams in my life, that is to say, I would have a dream about something that left a mark on me and gave me such emotion to actually create a literal piece. How many times have we had dreams, such as a friend dying or a lover leaving, even though it may or may not have happened? Then a week or so later, fate steps in and takes this person out of our lives? Wow, is that karma or what? Or, when we love someone so much that it hurts us so deep, when we are ignored or all of a sudden cheated on or had our heart broke, all because this person decided that it was best for them to move on and not tell us. Talk about extreme and emotional pain, right? So, how do we handle that? I guess we could just say, forget it and move on, but everyone is not as strong as that. These types of people fret over that or cry and then what do they get in return, but someone who was a friend laughing at them, or someone spreading rumors about them? Paranoid, am I? That is the typical attitude today, that we have to live in a dog eat dog world, get them before they get us, and kick a man when he's down mentality. So, now is where we get into the "wishes" aspect. All of us whether we are well off or not have one time or another wished that we were someone else or that we were in another situation. Sometimes, we may even wish that special lover back into our lives even though they are married at the present or don't love us anymore. It doesn't matter who you are, whether rich, poor, big, or small have all wished to be someone or somewhere else, especially when the going gets tough. I have learned that God (or whatever deity you believe in) knows what's best for us and will give us ourneeds, so in essence, we do receive our wishes in due time, according to his will. I am hoping that anyone who reads this book will find something in it to help him or her cope with whatever is on their minds. For instance, if you want a lover back in your life and it will never happen, perhaps you may find something here to put your situation into perspective and realize that life will get better, certainly, it could be a lot worse. Also, I want to reiterate to never give up on your dreams, even though far-fetched or abnormal people make them seem, you can make anything happen for yourself, if you believe in yourself.

Driving Risk and Spend Out of the Global Supply Chain provides a complete picture of the various risks multinational firms face when they operate overseas and engage in foreign purchasing and sales, import and export trade, and global logistics. Thomas A. Cook, a subject matter expert on global trade management, supplies readers with step-by-step guidance on how to develop an airtight global risk strategy. This second book in The Global Warrior Series presents a blueprint and operational strategy for executives to consider when charged with the responsibility of reducing risks and costs in their global supply chains. The book reviews a number of key factors, including: The key issues that impact risk and spend in all supply chains How to develop effective risk management strategies, tactics, and action plans Managing requests for proposal (RFPs) to achieve desired results with minimal compromise Risk versus insurance and cargo loss control Business model development for a cost reduction program Maintaining best practices while reducing risks and costs Sarbanes-Oxley issues for public companies How to achieve world-class status in international trade The book examines all the areas where spend can be reduced and details a specific strategy to help readers reduce spend without compromising values. Providing the most comprehensive and up-to-date compilation of material and tactics currently available for international business professionals, the text supplies a clear understanding of the steps readers must take before taking any action to reduce risk and spend in their import, export, and domestic supply chain operations.

By analyzing seven concrete models, the author examines each in regard to its logical structure, list of cases, derivational system, and use of covert case roles.

One of the newest and fastest growing corporate positions is that of global trade compliance manager. This position used to be an insignificant factor in most corporations, but the events surrounding 9/11 changed that forever. Compliance became a household word in businesses involved in importing and exporting. Unfortunately, when corporations begin setting up initiatives to become compliant, they often have to seek the support of outside counsel, consultants, and specialists, because there is no single resource that allows them to accomplish this work independently. Rising above the myriad diverse resources for the compliance manager, Compliance in Today's Global Supply Chain is the definitive compilation and one-step "go to" resource for the executive engaged in global supply chains seeking compliance with government regulations. It provides a step-by-step blueprint for developing a compliance program and making it cost-effective within a corporation's supply chain operation. Offering the perspective of one the nation's most respected and informed experts on global supply chains, it defines emerging regulations that impact global trade. Emphasizing the importance of training programs and continuing education, it also shows how to educate senior management to ensure and maintain success and includes a list of resources to keep up with the changing import/export landscape. Providing the company and the manager responsible for supply chain compliance with the necessary tools to initiate all the steps to secure a corporate compliance program in their global supply chain, Compliance in Today's Global Supply Chain is destined to be the "resident bible" for current and future managers of global supply chains.

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal; some are forward thinking enough to be good leaders as well as managers. To be a leader you have to see failures as opportunities to learn and you have to understand the best way to respond to any challenge is to anticipate it before it arrives.

In The Art of Mastering Sales Management, Thomas Cook shares the proven practices and principles of good salesmanship that have made him a highly successful businessman and one of the most sought-after sales trainers in the world today. Written for those managers and executives who want to elevate the performance of their entire teams in this age of globalization and minimal margins, the book provides core lessons supported with cases studies garnered during the author s 35 years of hands-on experience over a diversity of businesses. This engaging and timely volume:

• Explores the current world events that are changing the art of selling
• Provides proven strategies, techniques, and tips for higher-end sales personnel and those who manage them
• Looks at ways to provide exemplary leadership during uncertain times
• Offers a daily regimen that will turn success into the result of practiced habit

Change has become an absolute constant in the business world. That s good news for those who are prepared to respond rather than merely react. The Art of Mastering Sales Management, will helps become a creative problem-solver. Heed its advice and turn your sales people from common employees into contributing committed stakeholders.

The new immigrants coming to the United States and establishing ethnic congregations do not abandon religious ties in their home countries. Rather, as they communicate with family and friends left behind in their homelands, they influence religious structures and practices there. Religion Across Borders examines both personal and organizational networks that exist between members in U.S. immigrant religious communities and individuals and religious institutions left behind. Building upon Religion and the New Immigrants (2000) their previous study of immigrant religious communities in Houston sociologists Ebaugh and Chafetz ask how religious remittances flow between home and host communities, how these interchanges affect religious practices in both settings, and how influences change over time as new immigrants become settled. The study's unique comparative perspective looks at differing faith groups (Catholic, Protestant, Buddhist) from Argentina, Mexico, Guatamala, Vietnam and China. Data on ways in which historic, geographic, economic and religious factors influence transnational religious ties makes necessary reading for students of immigration, religion and anyone interested in the increasingly global aspects of American religion.

This text focuses on the needs of the researcher and provides a concise introduction to this core area of Environmental Studies. Using Statistics to Understand the Environment covers all the basic tests required for environmental practicals and projects and points the way to the more advanced techniques. The book explains:
* how to design a research project
* methods to describe data
* how to examine differences between samples
* how to identify relationships and associations between variables.
It features worked examples covering a wide range of environmental topics, clear illustrations, chapter summaries, a glossary of terms and a further reading section.

Using Statistics to Understand the Environment covers all the basic tests required for environmental practicals and projects and points the way to the more advanced techniques that may be needed in more complex research designs. Following an introduction to project design, the book covers methods to describe data, to examine differences between samples, and to identify relationships and associations between variables.
Featuring: worked examples covering a wide range of environmental topics, drawings and icons, chapter summaries, a glossary of statistical terms and a further reading section, this book focuses on the needs of the researcher rather than on the mathematics behind the tests.

The subzero temperatures were only one of the dangers explorer Frederick Cook (1865-1940) faced in his attempts to reach the North Pole. During his extraordinary and harrowing journey, he fought off arctic wolves and polar bears, lived through ice storms, almost starved on several occasions, and faced long and lonely hours of isolation. His book relates how he learned from Eskimos how to survive in the Arctic, hunting musk ox to survive, harpooning walruses, and traveling by dog sled. After his journey, he defended himself against the charges of fellow explorer Robert Peary, who claimed that Cook had lied about reaching the Pole. My Attainment of the Pole is not only a great read for any armchair explorer, it is also a controversial work that contributed to a dispute that lasted for decades.