Every company is recognizing the critical importance of protecting
its customer base by raising the bar of its customer service
prowess. Excellence in Managing Worldwide Customer Relationships
identifies the risks companies face when expanding their business
model in both domestic and overseas markets and offers solutions,
strategies, and a structure to minimize obstacles when selling to
domestic and foreign markets while satisfying customers and
developing new business. This fifth book in the Global Warrior
Series looks at the obstacles in customer service management and
provides a 10-step process for developing a best-practices approach
that offers the best opportunity for excellence, world class
initiatives, and high client satisfaction and retention levels. It
focuses on technology, along with other measures and how it can be
utilized in customer service relationships that will enhance the
customers' loyalty. As companies grow within their North American
markets and internationally, the book will also look at customer
service in home markets, as well as in global operations, cultural
issues, and expanding into world markets.
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