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Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Hardcover): A. Parment Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Hardcover)
A. Parment
R1,778 Discovery Miles 17 780
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Ships in 12 - 17 working days

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Paperback, 1st ed. 2014): A. Parment Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Paperback, 1st ed. 2014)
A. Parment
R1,433 Discovery Miles 14 330
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Ships in 10 - 15 working days

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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