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Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Hardcover) Loot Price: R1,778
Discovery Miles 17 780
Repayment Terms: R167 pm x 12*
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Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Hardcover): A. Parment

Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Hardcover)

A. Parment

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Loot Price R1,778 Discovery Miles 17 780 | Repayment Terms: R167 pm x 12*

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2014
First published: 2014
Authors: A. Parment
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 185
ISBN-13: 978-1-137-44429-5
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-137-44429-0
Barcode: 9781137444295

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