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Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Paperback, 1st ed. 2014) Loot Price: R1,433
Discovery Miles 14 330
Repayment Terms: R134 pm x 12*
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Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Paperback, 1st ed. 2014): A. Parment

Marketing to the 90s Generation - Global Data on Society, Consumption, and Identity (Paperback, 1st ed. 2014)

A. Parment

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Loot Price R1,433 Discovery Miles 14 330 | Repayment Terms: R134 pm x 12*

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2015
First published: 2014
Authors: A. Parment
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 185
Edition: 1st ed. 2014
ISBN-13: 978-1-349-49560-3
Categories: Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-349-49560-3
Barcode: 9781349495603

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