|
Showing 1 - 2 of
2 matches in All Departments
The rhetoric and political communication of the 2016 Presidential
Election was arguably unconventional, partisan, and
polarizing-becoming a defining characteristic of the tone and feel
of the campaign. In this volume we examine how rhetoric and various
political communication strategies influenced and shaped the
contours of the election and ultimately its outcome. Witnessing the
most diverse electorate in U.S. political history, we look at how
voters were primed for an anti-establishment/outsider candidate and
how various rhetorical and communication appeals were used to
strategically engage different groups of voters and at times, leave
out or even scapegoat others. We also analyze how rhetoric and
political communication shaped the debate on key issues such as
climate change, immigration, national security, gender, and
representation. In an age where having a social media presence is
an essential campaign tool, we examine how Twitter was used by
candidates and its impact on the electorate and news coverage.
Overall, we demonstrate that political rhetoric and communication
is impactful, bearing electoral consequences and the potential for
policy outcomes, giving the reader much to consider as we approach
the next midterm and general election.
The rhetoric and political communication of the 2016 Presidential
Election was arguably unconventional, partisan, and
polarizing-becoming a defining characteristic of the tone and feel
of the campaign. In this volume we examine how rhetoric and various
political communication strategies influenced and shaped the
contours of the election and ultimately its outcome. Witnessing the
most diverse electorate in U.S. political history, we look at how
voters were primed for an anti-establishment/outsider candidate and
how various rhetorical and communication appeals were used to
strategically engage different groups of voters and at times, leave
out or even scapegoat others. We also analyze how rhetoric and
political communication shaped the debate on key issues such as
climate change, immigration, national security, gender, and
representation. In an age where having a social media presence is
an essential campaign tool, we examine how Twitter was used by
candidates and its impact on the electorate and news coverage.
Overall, we demonstrate that political rhetoric and communication
is impactful, bearing electoral consequences and the potential for
policy outcomes, giving the reader much to consider as we approach
the next midterm and general election.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Ab Wheel
R209
R149
Discovery Miles 1 490
|