Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources

The only sport management textbook focused on Australia, a global sporting powerhouse Covers sport at all levels, from community sport to elite level Provides a detailed introduction to sport development, organisational structures and policy Fully revised and updated new edition includes brand new chapters on workforce, alternative delivery models, and sustainable systems Includes questions, cases and practical examples in every chapter

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

The only sport management textbook focused on Australia, a global sporting powerhouse Covers sport at all levels, from community sport to elite level Provides a detailed introduction to sport development, organisational structures and policy Fully revised and updated new edition includes brand new chapters on workforce, alternative delivery models, and sustainable systems Includes questions, cases and practical examples in every chapter