* The first book to show PR professionals and students how to go beyond the status quo and actually invent new products and services * Reshapes perceptions and the practice of PR from its past as an organization's mouthpiece to its future as an organization's creative engine * Cultivates a generation of rule breakers who create new communication vehicles and construct campaigns across industries * Written by an award-winning PR pro, the material in this book has been presented at three international conferences and earned a global audience

* The first book to show PR professionals and students how to go beyond the status quo and actually invent new products and services * Reshapes perceptions and the practice of PR from its past as an organization's mouthpiece to its future as an organization's creative engine * Cultivates a generation of rule breakers who create new communication vehicles and construct campaigns across industries * Written by an award-winning PR pro, the material in this book has been presented at three international conferences and earned a global audience

By the end of the twenty-first century it is thought that three-quarters of the world 's population will be urban; our future is in cities. Making these cities healthy, vibrant and sustainable is an exceptional challenge which this book addresses. It sets out some of the basic principles of the design of our future cities and, through a series of carefully-selected case studies from leading designers experience, illustrates how these ideas can be put into practice.

Building on the first edition's original format of design guidance and case studies, this new edition updates the ideas and techniques resulting from further research and practice by the contributors. This book emphasises the enormous progress made towards exciting new designs that integrate good design with resource efficiency.