Invention in PR (Hardcover)

* The first book to show PR professionals and students how to go beyond the status quo and actually invent new products and services * Reshapes perceptions and the practice of PR from its past as an organization's mouthpiece to its future as an organization's creative engine * Cultivates a generation of rule breakers who create new communication vehicles and construct campaigns across industries * Written by an award-winning PR pro, the material in this book has been presented at three international conferences and earned a global audience

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	June 2022
Authors:	Adam Ritchie
Dimensions:	198 x 129mm (L x W)
Format:	Hardcover
Pages:	122
ISBN-13:	978-1-03-210751-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-03-210751-0
Barcode:	9781032107516

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