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Invention in PR (Paperback) Loot Price: R943
Discovery Miles 9 430
Repayment Terms: R88 pm x 12*
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Invention in PR (Paperback): Adam Ritchie

Invention in PR (Paperback)

Adam Ritchie

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Loot Price R943 Discovery Miles 9 430 | Repayment Terms: R88 pm x 12*

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* The first book to show PR professionals and students how to go beyond the status quo and actually invent new products and services * Reshapes perceptions and the practice of PR from its past as an organization's mouthpiece to its future as an organization's creative engine * Cultivates a generation of rule breakers who create new communication vehicles and construct campaigns across industries * Written by an award-winning PR pro, the material in this book has been presented at three international conferences and earned a global audience

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: June 2022
Authors: Adam Ritchie
Dimensions: 198 x 129 x 15mm (L x W x T)
Format: Paperback
Pages: 122
ISBN-13: 978-1-03-210749-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-03-210749-9
Barcode: 9781032107493

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