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Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.
The book covers important topics in providing services, including:
- Technology and its role in service marketing
- Customer expectations and perceptions
- Creating customer value
- Services architecture
- Pricing decision-making
- Demand management
- Building customer relationships and loyalty
- Integrated service marketing communication
- Service recovery strategies
Services, whether online or offline, are important in modern economics in which the understanding is that ‘we are all in services’.
Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today’s market and it’s growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services.
This book investigates the nature of generalization in language and
examines how language is known by adults and acquired by children.
It looks at how and why constructions are learned, the relation
between their forms and functions, and how cross-linguistic and
language-internal
generalizations about them can be explained.
Constructions at Work is divided into three parts: in the first
Professor Goldberg provides an overview of constructionist
approaches, including the constructionist approach to argument
structure, and argues for a usage-based model of grammar. In Part
II she addresses issues concerning how
generalizations are constrained and constructional generalizations
are learned. In Part III the author shows that a combination of
function and processing accounts for a wide range of
language-internal and cross-linguistic generalizations. She then
considers the degree to which the function of
constructions explains their distribution and examines
cross-linguistic tendencies in argument realization. She
demonstrates that pragmatic and cognitive processes account for the
data without appeal to stipulations that are language-specific.
This book is an important contribution to the study of how language
operates in the mind and in the world and how these operations
relate. It is of central interest for scholars and graduate-level
students in all branches of theoretical linguistics and
psycholinguistics. It will also appeal to
cognitive scientists and philosophers concerned with language and
its acquisition.
Deeping It analyses drill's fight against moral panic and its
fraught relationship with the police and political authority in the
UK, exemplified by constant censorship, racism, and moments such as
when a drill duo became the first people in British legal history
to recieve a prison sentence for simply performing a song.
Policing, policy and criminalisation are the cornerstones of
colonial suppression; art, self-expression and collective action
are beacons of resistance. Deeping It places drill firmly in the
latter category, tracing its production and criminalisation across
borders and eras of the British Empire, exploring drill's artistic
singularity but also its inherent threat as a Black artform in a
world that prioritises whiteness. Intervening on this discourse
steeped in anti-Blackness, this Inkling 'deeps' how the
criminalisation of UK drill cannot be disentangled from histories,
technologies, and realities of colonialism and consumerism.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Die Grootboeke pas by die leerder se ontwikkelingstadium,
ervaringswereld en belangstellingsveld; sluit aan by en verryk die
temas wat vir Huistaal gekies is; bevat 'n wye verskeidenheid tipes
teks, bv. Stories, feiteteks, rympies, raaisels; is so geillustreer
dat dit visuele geletterdheid bevorder; bevat uithaalbladsye met
hulpbronne vir die onderwyser.
The big books suit the learner's stage of development, life
experiences and field of interest; complement and enrich the topics
chosen for home language; contain a wide variety of text types, e.g
stories, factual texts, rhymes, riddles; are illustrated so that
visual literacy is promoted; contain removable pages with resources
for the teacher.
Die Grootboeke pas by die leerder se ontwikkelingstadium,
ervaringswereld en belangstellingsveld; sluit aan by en verryk die
temas wat vir Huistaal gekies is; bevat 'n wye verskeidenheid tipes
teks, bv. Stories, feiteteks, rympies, raaisels; is so geillustreer
dat dit visuele geletterdheid bevorder; bevat uithaalbladsye met
hulpbronne vir die onderwyser.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
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