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Services marketing - A contemporary approach (Paperback, 3rd ed) Loot Price: R505
Discovery Miles 5 050
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Services marketing - A contemporary approach (Paperback, 3rd ed): Christo Boshoff, Adele Berndt

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Services marketing - A contemporary approach (Paperback, 3rd ed)

Christo Boshoff, Adele Berndt

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List price R599 Loot Price R505 Discovery Miles 5 050 You Save R94 (16%)

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Services, whether online or offline, are important in modern economics in which the understanding is that ‘we are all in services’. Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today’s market and it’s growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services.


Imprint: Juta & Co
Country of origin: South Africa
Release date: November 2017
Editors: Christo Boshoff • Adele Berndt
Dimensions: 245 x 167 x 21mm (L x W x T)
Format: Paperback
Pages: 374
Edition: 3rd ed
ISBN-13: 978-1-4851-2930-1
Languages: English
Categories: Books > Business & Economics > General
LSN: 1-4851-2930-3
Barcode: 9781485129301

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