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Services Marketing - A Contemporary Approach (Paperback, 3rd ed) Price: R796
Discovery Miles 7 960

Services Marketing - A Contemporary Approach (Paperback, 3rd ed)

Christo Boshoff, Adele Berndt

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Price R796
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Discovery Miles 7 960 | Repayment Terms: R75 pm x 12*

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Services, whether online or offline, are important in modern economics in which the understanding is that ‘we are all in services’.

Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today’s market and it’s growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2018
Editors: Christo Boshoff • Adele Berndt
Dimensions: 245 x 167 x 21mm (L x W x T)
Format: Paperback
Pages: 374
Edition: 3rd ed
ISBN-13: 978-1-4851-2930-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 1-4851-2930-3
Barcode: 9781485129301

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Tue, 11 Oct 2022 | Review by: Kabelo T.

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