Also Available as a Time Warner AudioBook

What do Barbie dolls, Nokia phones,
and American Express cards have in common?
What secret of success does
Intel share with Stephen King?
What business models were embraced by both
Swatch and Microsoft?

Unlock the answers and discover the Zen of business in...
THE ART OF PROFITABILITY

In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model…and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.

In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.

In "DEMAND: Giving People What They Love Before They Know They Want It" (Crown Business; October 2011), Adrian Slywotzky, named by" Industry Week" one of the world's six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you "don't" see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why "real" demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).