Demand: Creating What People Love Before They Know They Want It (Paperback)

In "DEMAND: Giving People What They Love Before They Know They Want It" (Crown Business; October 2011), Adrian Slywotzky, named by" Industry Week" one of the world's six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you "don't" see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why "real" demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

General

Imprint:	Business Plus
Country of origin:	United Kingdom
Release date:	June 2012
First published:	June 2012
Authors:	Adrian Slywotzky With Karl Web • Adrian Slywotzky • Karl Weber
Dimensions:	196 x 128 x 28mm (L x W x T)
Format:	Paperback - B-format
Pages:	384
ISBN-13:	978-0-7553-6180-9
Categories:	Books > Business & Economics > Business & management > General Books > Business & Economics > Economics > Microeconomics > General
LSN:	0-7553-6180-6
Barcode:	9780755361809

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