The Art Of Profitability (Paperback, New edition)

What do Barbie dolls, Nokia phones,
and American Express cards have in common?
What secret of success does
Intel share with Stephen King?
What business models were embraced by both
Swatch and Microsoft?

Unlock the answers and discover the Zen of business in...
THE ART OF PROFITABILITY

In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model…and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.

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