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Marketing has changed substantially in the last few years. With
more and more research conducted in marketing and consumer
behaviour fields, and technological advances and applications
occurring on a regular basis, the future of marketing opens up a
world of exciting opportunities. Going beyond a state-of-the-art
view of the discipline, this innovative volume focuses on the
advances being made in many different areas such as; critical
thinking, new paradigms, novel conceptualisations, as well as key
technological innovations with a direct impact on the theory and
practice of marketing. Each chapter presents an expert overview,
and an analytical and engaging discussion of the topic, as well as
introducing a specific research agenda paving the way for the
future. The Routledge Companion to the Future of Marketing provides
the reader with a comprehensive set of visionary insights into the
future of marketing. This prestigious collection aims to challenge
the mindset of marketing scholars, transforming current thinking
into new perspectives and advances in marketing knowledge.
This volume includes the full proceedings from the 1999 World
Marketing Congress held in Qawra, Malta with the theme Global
Perspectives in Marketing for the 21st Century. The focus of the
conference and the enclosed papers is on marketing thought and
practices from a global perspective. This volume resents papers on
various topics including marketing management, marketing strategy,
and consumer behavior. Founded in 1971, the Academy of Marketing
Science is an international organization dedicated to promoting
timely explorations of phenomena related to the science of
marketing in theory, research and practice. Among its services to
members and the community at large, the Academy offers conferences,
congresses and symposia that attract delegates from around the
world. Presentations from these events are published in this
Proceedings series, which offers a comprehensive archive of volumes
reflecting the evolution of the field. Volumes deliver cutting-edge
research and insights, complimenting the Academy's flagship
journals, the Journal of the Academy of Marketing Science (JAMS)
and AMS Review. Volumes are edited by leading scholars and
practitioners across a wide range of subject areas in marketing
science.
This volume includes the full proceedings from the 1997 World
Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the
conference and the enclosed papers is on marketing thought and
practices from a global perspective. This volume presents papers on
various topics including marketing management, marketing strategy
and consumer behavior. Founded in 1971, the Academy of Marketing
Science is an international organization dedicated to promoting
timely explorations of phenomena related to the science of
marketing in theory, research and practice. Among its services to
members and the community at large, the Academy offers conferences,
congresses and symposia that attract delegates from around the
world. Presentations from these events are published in this
Proceedings series, which offers a comprehensive archive of volumes
reflecting the evolution of the field. Volumes deliver cutting-edge
research and insights, complimenting the Academy’s flagship
journals, the Journal of the Academy of Marketing Science (JAMS)
and AMS Review. Volumes are edited by leading scholars and
practitioners across a wide range of subject areas in marketing
science.
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