It has been said that nothing happens in a country's economy until an act of sale takes place. Buying and selling are the catalysts that facilitate exchanges between the building blocks of a country's wealth (products and services), as well as, on a larger scale, between countries. How this selling takes place is not a haphazard exercise. Rather, as you will read in this handbook, selling is more than closing a sale; it is also generating the allegiance of customers to the salesperson and to the company in order to virtually guarantee repeat business. In this handbook, a scientific career salesperson, Alain Amzallag, M.Sc., shows the reader how selling is an attitude, a fun endeavour and an exciting adventure. This handbook describes how to become a top salesman.

Fifty five years of "mentally" flavored childhood, studies, profession and family life were permeated by the author's courage and hope. This guide/book depicts the author's journey from Casablanca, McGill University (Montral, Canada), Cornell University / Sloan-Kettering Institute, Rockefeller University (N.Y.C.), during which finding a "cure for cancer" was his driving force and obsession. In 1979, his Bipolar Affective Disorder flared up again; and this guide/book provides Hope and Insight to persons afflicted with M.D.I. (Manic-Depressive Illness) by displaying the struggle, the coping and the perception from within. It is the ultimate intent and hope of the author that his work will be helpful to those wishing to heighten their awareness of this illness. G-d Bless!