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An environmental business book written by a business school
professor for business school students.
As challenges to the era of globalisation emerge, international
business grows in importance and complexity as a field of study.
This shortform textbook introduces learners to the frameworks
within which international business occurs and to the range of
actions that companies might undertake in these environments. Owing
to an emphasis on cross-border interactions, international business
is a politicised field, and this book provides readers with the
tools to deepen their understanding not only of the actions that
companies might take but also of the economic, societal, cultural
and political frameworks affecting how decisions are made. With a
refreshing realism in its approach, this book will be perfect brief
reading for students required to understand the obstacles that
global business practitioners must overcome to succeed.
As challenges to the era of globalisation emerge, international
business grows in importance and complexity as a field of study.
This shortform textbook introduces learners to the frameworks
within which international business occurs and to the range of
actions that companies might undertake in these environments. Owing
to an emphasis on cross-border interactions, international business
is a politicised field, and this book provides readers with the
tools to deepen their understanding not only of the actions that
companies might take but also of the economic, societal, cultural
and political frameworks affecting how decisions are made. With a
refreshing realism in its approach, this book will be perfect brief
reading for students required to understand the obstacles that
global business practitioners must overcome to succeed.
This short textbook provides a core understanding of the
intersection between business and the natural environment. The
sector's rapid expansion means that many university programmes are
focusing to a greater extent nowadays on the career opportunities
generated by the ecological imperative - a curriculum increasingly
referred to as "green business". Climate breakdown is a devastating
issue facing contemporary society. With six out of the ten largest
multinationals listed in the 2018 Fortune Global 500 being active
in the energy sector, it is no surprise that more and more business
schools are offering modules addressing the management of natural
resources. The business world has made some progress incorporating
green principles into their strategies and operations, but progress
needs to accelerate in line with global agreements to prevent
catastrophic ecological and environmental problems. Absolute
Essentials of Green Business stands out because of its singular
focus on a subset of this wider curricular area. By covering both
the macro (framework) and micro (business strategy) aspects of the
topic, the book's structure is in line with the way modules of this
nature are taught in universities today. Students of business and
environmental studies will benefit from reading this concise
textbook in order to develop their understanding of a fundamental
element of the social science curriculum.
This short textbook provides a core understanding of the
intersection between business and the natural environment. The
sector's rapid expansion means that many university programmes are
focusing to a greater extent nowadays on the career opportunities
generated by the ecological imperative - a curriculum increasingly
referred to as "green business". Climate breakdown is a devastating
issue facing contemporary society. With six out of the ten largest
multinationals listed in the 2018 Fortune Global 500 being active
in the energy sector, it is no surprise that more and more business
schools are offering modules addressing the management of natural
resources. The business world has made some progress incorporating
green principles into their strategies and operations, but progress
needs to accelerate in line with global agreements to prevent
catastrophic ecological and environmental problems. Absolute
Essentials of Green Business stands out because of its singular
focus on a subset of this wider curricular area. By covering both
the macro (framework) and micro (business strategy) aspects of the
topic, the book's structure is in line with the way modules of this
nature are taught in universities today. Students of business and
environmental studies will benefit from reading this concise
textbook in order to develop their understanding of a fundamental
element of the social science curriculum.
New edition of an established, well-liked core textbook Lively,
direct, accessible style and rich range of practitioner insights
and real life cases bring learning to life Excellent clear
structure that leads the student through introductory macro
understanding and theory, through cultural pespectives, through to
strategy, functions, and finally, the future Enriched with a range
of support materials for both tutors and students
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