As challenges to the era of globalisation emerge, international
business grows in importance and complexity as a field of study.
This shortform textbook introduces learners to the frameworks
within which international business occurs and to the range of
actions that companies might undertake in these environments. Owing
to an emphasis on cross-border interactions, international business
is a politicised field, and this book provides readers with the
tools to deepen their understanding not only of the actions that
companies might take but also of the economic, societal, cultural
and political frameworks affecting how decisions are made. With a
refreshing realism in its approach, this book will be perfect brief
reading for students required to understand the obstacles that
global business practitioners must overcome to succeed.
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