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Mediating Cultures - Parenting in Intercultural Contexts (Hardcover, New): Alberto Gonzalez, Tina M Harris Mediating Cultures - Parenting in Intercultural Contexts (Hardcover, New)
Alberto Gonzalez, Tina M Harris; Contributions by Carlos Aleman, Melissa Aleman, Nicole Blau, …
R2,393 Discovery Miles 23 930 Ships in 12 - 17 working days

This book explores the communication challenges faced by parents as they raise children who are bi-cultural, multi-cultural, or are adopted from a heritage other than the parents. Each contributor views the family as a site of intercultural dialogue and mediation, and uses compelling studies throughout to examine the parents who creatively balance cultural influences within their families. Using television depictions of parents on Modern Family and All-American Muslim to the everyday activities of mixed-ethnicity and international families, Mediating Cultures reports the communication strategies employed by the parents as they strive to create affirming relationships between children and their heritages. This collection brings together two largely separate literatures of family communication and intercultural communication studies with accessible yet context-driven studies to explain how families integrate multiple cultural heritages and perspectives.

Production and Operations Management - POMS Lima, Peru, December 2-4, 2021 (Virtual Edition) (Hardcover, 1st ed. 2022): Jorge... Production and Operations Management - POMS Lima, Peru, December 2-4, 2021 (Virtual Edition) (Hardcover, 1st ed. 2022)
Jorge Vargas Florez, Irineu De Brito Junior, Adriana Leiras, Sandro Alberto Paz Collado, Miguel Domingo Gonzalez Alvarez, …
R5,543 Discovery Miles 55 430 Ships in 10 - 15 working days

This proceedings volume convenes selected, peer-reviewed contributions presented at the POMS 2021 - International Conference on Production and Operations Management, which was virtually held in Lima, Peru, December 2-4, 2021. This book presents results in the field of Operations Management of key relevance to practitioners, instructors, and students. Topics focus on Operations Management, Logistics and Supply Chain Management, and Industrial and Production Engineering and Management, where mathematics and its applications play a role. In this work, readers will find a colorful collection of real-world case studies, accompanied by operations research-based managerial models. They touch on myriad topics, ranging from Artificial Intelligence and Data Analytics in Operations, Defense, Tourism, and other emerging issues in Operations Management to Healthcare Operations Management and Humanitarian Operations and Crisis Management. The POMS Lima 2021 International Conference has been organized by the Latin America & Caribbean Chapter of the Production and Operations Management Society, the most renowned professional and academic organization representing the interests of production and operations management professionals and academicians around the world. Since 2018, POMS International Conferences have been organized by POMS-LA, the first venue being in Rio de Janeiro, Brazil. Venue 2021 event was hosted by the Pontifical Catholic University of Peru and Pacific University, two Peruvian Latin-American leading academic institutions from Peru.

Critical Intercultural Communication Pedagogy (Paperback): Ahmet Atay, Satoshi Toyosaki Critical Intercultural Communication Pedagogy (Paperback)
Ahmet Atay, Satoshi Toyosaki; Contributions by Bernadette Marie Calafell, Sharon Chuang, Leda Cooks, …
R1,118 R1,018 Discovery Miles 10 180 Save R100 (9%) Ships in 12 - 17 working days

Critical Intercultural Communication Pedagogy constructs a theoretical frame through which critical intercultural communication pedagogy can be dreamed, envisioned, and realized as praxis. Its chapters provide answers to questions surrounding the relationship of intercultural communication pedagogy to critical race theory, queer theory, critical ethnography, and narrative methodology, among others. Utilizing a diverse array of theoretical and methodological approaches within critical intercultural communication research, this collection is creatively engaging, theoretically innovating, and pedagogically encouraging.

Connections and Inclusions - Intercultural Communication in Communication Studies Scholarship: Ahmet Atay, Alberto Gonzalez Connections and Inclusions - Intercultural Communication in Communication Studies Scholarship
Ahmet Atay, Alberto Gonzalez
R1,173 Discovery Miles 11 730 Ships in 12 - 17 working days

This book presents different aspects of intercultural communication research as they connect to and intersect with sub-disciples such as media studies, communication education, international communication, rhetorical studies, gender and sexuality studies, popular culture, and organizational communication. Intercultural communication (IC) scholars in the CSCA region have often been questioned, and sometimes challenged, by scholars who have claimed that the Midwest is not an ideal locale for studying communication across cultures and among people from varying cultural backgrounds. However, over the years, scholars have established that intercultural communication is an important area of scholarship in the Midwest (and beyond), and that the region offers plenty of opportunities for studying the intersections of cultural perspectives in communication, ranging from racial and ethnic discrimination to the adaptation process of international students and from immigrant experiences to issues in queer cultures. Because IC research does not exist in isolation, and it is always connected to larger frameworks or theoretical approaches within communication studies, the contributors in this book address how IC scholarship informs other areas of research and how IC scholars use the concepts and theoretical lenses of IC research to examine issues outside of IC. Although the focus is mainly on IC scholarship within the CSCA region, the scope of the book extends beyond this regional boundary as well. This book was originally published as a special issue of Communication Studies.

Intercultural Memories - Contesting Places, Spaces, and Stories (Hardcover, New edition): Ahmet Atay, Yea-Wen Chen, Alberto... Intercultural Memories - Contesting Places, Spaces, and Stories (Hardcover, New edition)
Ahmet Atay, Yea-Wen Chen, Alberto Gonzalez
R2,151 Discovery Miles 21 510 Ships in 12 - 17 working days

Collective remembering is an important way that communities name and make sense of the past. Places and stories about the past influence how communities remember the past, how they try to preserve it, or in some cases how they try to erase it. The research in this book offers key insights into how places and memories intersect with intercultural conflicts, oppressions, and struggles by which communities make sense of, deal with, and reconcile the past. The authors in this book examine fascinating stories from important sites-such as international commemorations of Korean "Comfort Women," a film representation of the Stonewall Riots, and remembrances of the post-communist state in Albania. By utilizing various critical and cultural studies and ethnographic and narrative-based methods, each chapter examines cultural memory in intercultural encounters, everyday experiences, and identity performances that evoke collective memories of colonial pasts, immigration processes, and memories of places and spaces that are shaped by power structures and clashing ideologies. This book is essential reading for understanding the links between space/place and cultural memory, memories of nationally, and places constituted by markers of ethnicity, race, and sexuality. These readings are especially useful in courses in intercultural communication, cultural studies, international studies, and peace and conflict studies.

Intercultural Memories - Contesting Places, Spaces, and Stories (Paperback, New edition): Ahmet Atay, Yea-Wen Chen, Alberto... Intercultural Memories - Contesting Places, Spaces, and Stories (Paperback, New edition)
Ahmet Atay, Yea-Wen Chen, Alberto Gonzalez
R833 Discovery Miles 8 330 Ships in 12 - 17 working days

Collective remembering is an important way that communities name and make sense of the past. Places and stories about the past influence how communities remember the past, how they try to preserve it, or in some cases how they try to erase it. The research in this book offers key insights into how places and memories intersect with intercultural conflicts, oppressions, and struggles by which communities make sense of, deal with, and reconcile the past. The authors in this book examine fascinating stories from important sites-such as international commemorations of Korean "Comfort Women," a film representation of the Stonewall Riots, and remembrances of the post-communist state in Albania. By utilizing various critical and cultural studies and ethnographic and narrative-based methods, each chapter examines cultural memory in intercultural encounters, everyday experiences, and identity performances that evoke collective memories of colonial pasts, immigration processes, and memories of places and spaces that are shaped by power structures and clashing ideologies. This book is essential reading for understanding the links between space/place and cultural memory, memories of nationally, and places constituted by markers of ethnicity, race, and sexuality. These readings are especially useful in courses in intercultural communication, cultural studies, international studies, and peace and conflict studies.

Connections and Inclusions - Intercultural Communication in Communication Studies Scholarship (Hardcover): Ahmet Atay, Alberto... Connections and Inclusions - Intercultural Communication in Communication Studies Scholarship (Hardcover)
Ahmet Atay, Alberto Gonzalez
R2,528 Discovery Miles 25 280 Ships in 12 - 17 working days

This book presents different aspects of intercultural communication research as they connect to and intersect with sub-disciples such as media studies, communication education, international communication, rhetorical studies, gender and sexuality studies, popular culture, and organizational communication. Intercultural communication (IC) scholars in the CSCA region have often been questioned, and sometimes challenged, by scholars who have claimed that the Midwest is not an ideal locale for studying communication across cultures and among people from varying cultural backgrounds. However, over the years, scholars have established that intercultural communication is an important area of scholarship in the Midwest (and beyond), and that the region offers plenty of opportunities for studying the intersections of cultural perspectives in communication, ranging from racial and ethnic discrimination to the adaptation process of international students and from immigrant experiences to issues in queer cultures. Because IC research does not exist in isolation, and it is always connected to larger frameworks or theoretical approaches within communication studies, the contributors in this book address how IC scholarship informs other areas of research and how IC scholars use the concepts and theoretical lenses of IC research to examine issues outside of IC. Although the focus is mainly on IC scholarship within the CSCA region, the scope of the book extends beyond this regional boundary as well. This book was originally published as a special issue of Communication Studies.

The Rhetorical Legacy of Wangari Maathai - Planting the Future (Hardcover): Eddah M. Mutua, Alberto Gonzalez, Anke Wolbert The Rhetorical Legacy of Wangari Maathai - Planting the Future (Hardcover)
Eddah M. Mutua, Alberto Gonzalez, Anke Wolbert; Contributions by Reynaldo Anderson, Ahmet Atay, …
R2,353 Discovery Miles 23 530 Ships in 12 - 17 working days

This book honors the advocacy of Dr. Wangari Maathai, acclaimed environmentalist and the first African woman to receive the Nobel Prize for Peace. Dr. Maathai was a gifted orator who crafted messages that imagined new possibilities for human agency and social justice and who inspired action to protect our natural habitats. This collection explores the various strategies Maathai employed in her speeches to create memorable images and arguments for audiences in Kenya and around the world. Specifically, authors examine Maathai's use of storytelling, her creative use of metaphor and local cultural knowledge, and her use of sharp social-political analysis. Authors approach Maathai's rhetoric from both African and Western ways of knowing.

Critical Intercultural Communication Pedagogy (Hardcover): Ahmet Atay, Satoshi Toyosaki Critical Intercultural Communication Pedagogy (Hardcover)
Ahmet Atay, Satoshi Toyosaki; Contributions by Bernadette Marie Calafell, Sharon Chuang, Leda Cooks, …
R2,482 Discovery Miles 24 820 Ships in 12 - 17 working days

Critical Intercultural Communication Pedagogy constructs a theoretical frame through which critical intercultural communication pedagogy can be dreamed, envisioned, and realized as praxis. Its chapters provide answers to questions surrounding the relationship of intercultural communication pedagogy to critical race theory, queer theory, critical ethnography, and narrative methodology, among others. Utilizing a diverse array of theoretical and methodological approaches within critical intercultural communication research, this collection is creatively engaging, theoretically innovating, and pedagogically encouraging.

Latina/o Discourse in Vernacular Spaces - Somos de Una Voz? (Hardcover): Michelle A Holling, Bernadette M. Calafell Latina/o Discourse in Vernacular Spaces - Somos de Una Voz? (Hardcover)
Michelle A Holling, Bernadette M. Calafell; Contributions by Claudia Anguiano, Roberto Avant-Mier, Lisa B. Y. Calvente, …
R2,985 Discovery Miles 29 850 Ships in 12 - 17 working days

Taking up the charge to study discourses of marginalized groups, while simultaneously extending scholarship about Latina/os in the field of Communication, Latina/o Discourse in Vernacular Spaces: Somos de Una Voz? provides the most current work examining the vernacular voices of Latina/os. The editors of this diverse collection structure the book along four topics Locating Foundations, Citizenship and Belonging, The Politics of Self-Representation, and Trans/National Voces that are guided by the organizing principle of voz/voces voice/voces]. Voz/voces resonates not only in intellectual endeavors but also in public arenas in which perceptions of Latina/os' being of one voice circulate. The study of voz/voces proceeds from a variety of sites including cultural myth, social movement, music, testimonios, a website, and autoethnographic performance. By questioning and addressing the politics of voz/voces, the essays collectively underscore the complexity that shapes Latina/o multivocality. Ultimately, the contours of Latina/o vernacular expressions call attention to the ways that these unique communities continue to craft identities that transform social understandings of who Latina/os are, to engage in forms of resistance that alter relations of power, and to challenge self- and dominant representations.

Multilevel Converters for Industrial Applications (Paperback): Sergio Alberto Gonzalez, Santiago Andres Verne, Maria Ines Valla Multilevel Converters for Industrial Applications (Paperback)
Sergio Alberto Gonzalez, Santiago Andres Verne, Maria Ines Valla
R2,336 Discovery Miles 23 360 Ships in 12 - 17 working days

Modern semiconductor devices have reached high current and voltage levels, and their power-handling limits can be extended if they are used in multilevel converter configurations. To create high-performance and reliable control designs, however, engineers need in-depth understanding of the characteristics and operation of these topologies. Multilevel Converters for Industrial Applications presents a thorough and comprehensive analysis of multilevel converters with a common DC voltage source. The book offers a novel perspective to help readers understand the principles of the operation of voltage-source multilevel converters as power processors, and their capabilities and limitations. The book begins with an overview of medium-voltage power converters and their applications. It then analyzes the topological characteristics of the diode-clamped multilevel converter, the flying capacitor multilevel converter, and the asymmetric cascaded multilevel converter. For each topology, the authors highlight particular control issues and design trade-offs. They also develop relevant modulation and control strategies. Numerous graphical representations aid in the analysis of the topologies and are useful for beginning the analysis of new multilevel converter topologies. The last two chapters of the book explore two case studies that analyze the behavior of the cascade asymmetric multilevel converter as a distribution static compensator and shunt active power filter, and the behavior of the diode-clamped topology configured as a back-to-back converter. These case studies demonstrate how to address the associated control problems with advanced control and modulation schemes. Examining recent advances, this book provides deep insight on the design of high-power multilevel converters and their applications. It is a valuable reference for anyone interested in medium-voltage power conversion, which is increasingly being used in industry and in renewable energy and distributed generation systems to improve efficiency and operation flexibility.

Operations Management for Social Good - 2018 POMS International Conference in Rio (Hardcover, 1st ed. 2020): Adriana Leiras,... Operations Management for Social Good - 2018 POMS International Conference in Rio (Hardcover, 1st ed. 2020)
Adriana Leiras, Carlos Alberto Gonzalez-Calderon, Irineu De Brito Junior, Sebastian Villa, Hugo Tsugunobu Yoshida Yoshizaki
R8,209 Discovery Miles 82 090 Ships in 12 - 17 working days

This volume showcases the presentations and discussions delivered at the 2018 POMS International Conference in Rio. Through a collection of selected papers, it is possible to review the impact and application of operations management for social good, with contributions across a wide range of topics, including: humanitarian operations and crisis management, healthcare operations management, sustainable operations, artificial intelligence and data analytics in operations, product innovation and technology in operations management, marketing and operations management, service operations and servitization, logistics and supply chain management, resilience and risk in operations, defense, and tourism among other emerging Operations Management issues. The Production and Operations Management Society (POMS) is one of the most important and influential societies in the subject of Production Engineering and, as an international professional and academic organization, represents the interests of professionals and academics in production management and operations around the world.

Mediating Cultures - Parenting in Intercultural Contexts (Paperback): Alberto Gonzalez, Tina M Harris Mediating Cultures - Parenting in Intercultural Contexts (Paperback)
Alberto Gonzalez, Tina M Harris; Contributions by Carlos Aleman, Melissa Aleman, Nicole Blau, …
R1,231 Discovery Miles 12 310 Ships in 12 - 17 working days

This book explores the communication challenges faced by parents as they raise children who are bi-cultural, multi-cultural, or are adopted from a heritage other than the parents. Each contributor views the family as a site of intercultural dialogue and mediation, and uses compelling studies throughout to examine the parents who creatively balance cultural influences within their families. Using television depictions of parents on Modern Family and All-American Muslim to the everyday activities of mixed-ethnicity and international families, Mediating Cultures reports the communication strategies employed by the parents as they strive to create affirming relationships between children and their heritages. This collection brings together two largely separate literatures of family communication and intercultural communication studies with accessible yet context-driven studies to explain how families integrate multiple cultural heritages and perspectives.

Multilevel Converters for Industrial Applications (Hardcover, New): Sergio Alberto Gonzalez, Santiago Andres Verne, Maria Ines... Multilevel Converters for Industrial Applications (Hardcover, New)
Sergio Alberto Gonzalez, Santiago Andres Verne, Maria Ines Valla
R5,561 Discovery Miles 55 610 Ships in 12 - 17 working days

Modern semiconductor devices have reached high current and voltage levels, and their power-handling limits can be extended if they are used in multilevel converter configurations. To create high-performance and reliable control designs, however, engineers need in-depth understanding of the characteristics and operation of these topologies. Multilevel Converters for Industrial Applications presents a thorough and comprehensive analysis of multilevel converters with a common DC voltage source. The book offers a novel perspective to help readers understand the principles of the operation of voltage-source multilevel converters as power processors, and their capabilities and limitations. The book begins with an overview of medium-voltage power converters and their applications. It then analyzes the topological characteristics of the diode-clamped multilevel converter, the flying capacitor multilevel converter, and the asymmetric cascaded multilevel converter. For each topology, the authors highlight particular control issues and design trade-offs. They also develop relevant modulation and control strategies. Numerous graphical representations aid in the analysis of the topologies and are useful for beginning the analysis of new multilevel converter topologies. The last two chapters of the book explore two case studies that analyze the behavior of the cascade asymmetric multilevel converter as a distribution static compensator and shunt active power filter, and the behavior of the diode-clamped topology configured as a back-to-back converter. These case studies demonstrate how to address the associated control problems with advanced control and modulation schemes. Examining recent advances, this book provides deep insight on the design of high-power multilevel converters and their applications. It is a valuable reference for anyone interested in medium-voltage power conversion, which is increasingly being used in industry and in renewable energy and distributed generation systems to improve efficiency and operation flexibility.

Whiteness, Pedagogy, Performance - Dis/Placing Race (Paperback): Leda M. Cooks, Jennifer S. Simpson Whiteness, Pedagogy, Performance - Dis/Placing Race (Paperback)
Leda M. Cooks, Jennifer S. Simpson; Contributions by Leda Cooks, Benjamin R. Bates, Rosalinda Cantu, …
R1,249 Discovery Miles 12 490 Ships in 12 - 17 working days

Whiteness, Pedagogy, Performance is unique in bringing together these three important topics in the context of communication teaching and scholarship with an eye toward interdisciplinary perspectives. In fourteen chapters, the leading whiteness scholars in the field of communication analyze the process of teaching and learning and the complicated intersections of whiteness, racial identity, and cross-racial dialogue. Toward these ends, these essays offer a variety of theoretical and practical approaches to the analysis of identity construction, racial privilege, and pedagogies toward equality and social justice. Above all, for teachers, students, and anyone interested in these issues, this book is a challenge to re-think the ways our curricula, texts, disciplinary boundaries, and moreover, how our interactions and performances re-inscribe racial privileges. Chapters provide innovative and accessible analyses of teaching and learning that will appeal to students, teachers, administrators, and anyone interested in how race works.

Whiteness, Pedagogy, Performance - Dis/Placing Race (Hardcover): Leda M. Cooks, Jennifer S. Simpson Whiteness, Pedagogy, Performance - Dis/Placing Race (Hardcover)
Leda M. Cooks, Jennifer S. Simpson; Contributions by Leda Cooks, Benjamin R. Bates, Rosalinda Cantu, …
R2,933 Discovery Miles 29 330 Ships in 12 - 17 working days

Whiteness, Pedagogy, Performance is unique in bringing together these three important topics in the context of communication teaching and scholarship with an eye toward interdisciplinary perspectives. In fourteen chapters, the leading whiteness scholars in the field of communication analyze the process of teaching and learning and the complicated intersections of whiteness, racial identity, and cross-racial dialogue. Toward these ends, these essays offer a variety of theoretical and practical approaches to the analysis of identity construction, racial privilege, and pedagogies toward equality and social justice. Above all, for teachers, students, and anyone interested in these issues, this book is a challenge to re-think the ways our curricula, texts, disciplinary boundaries, and moreover, how our interactions and performances re-inscribe racial privileges. Chapters provide innovative and accessible analyses of teaching and learning that will appeal to students, teachers, administrators, and anyone interested in how race works.

Operations Management for Social Good - 2018 POMS International Conference in Rio (Paperback, 1st ed. 2020): Adriana Leiras,... Operations Management for Social Good - 2018 POMS International Conference in Rio (Paperback, 1st ed. 2020)
Adriana Leiras, Carlos Alberto Gonzalez-Calderon, Irineu De Brito Junior, Sebastian Villa, Hugo Tsugunobu Yoshida Yoshizaki
R8,321 Discovery Miles 83 210 Ships in 10 - 15 working days

This volume showcases the presentations and discussions delivered at the 2018 POMS International Conference in Rio. Through a collection of selected papers, it is possible to review the impact and application of operations management for social good, with contributions across a wide range of topics, including: humanitarian operations and crisis management, healthcare operations management, sustainable operations, artificial intelligence and data analytics in operations, product innovation and technology in operations management, marketing and operations management, service operations and servitization, logistics and supply chain management, resilience and risk in operations, defense, and tourism among other emerging Operations Management issues. The Production and Operations Management Society (POMS) is one of the most important and influential societies in the subject of Production Engineering and, as an international professional and academic organization, represents the interests of professionals and academics in production management and operations around the world.

El cuarto mes (Spanish, Paperback): Jose Alberto Gonzalez Kinil El cuarto mes (Spanish, Paperback)
Jose Alberto Gonzalez Kinil
R219 Discovery Miles 2 190 Ships in 12 - 17 working days
Levelized Cost of Energy in Sustainable Energy Communities - A Systematic Approach for Multi-Vector Energy Systems (Paperback,... Levelized Cost of Energy in Sustainable Energy Communities - A Systematic Approach for Multi-Vector Energy Systems (Paperback, 1st ed. 2022)
Miguel de Simon-Martin, Stefano Bracco, Giorgio Piazza, Luisa Carlotta Pagnini, Alberto Gonzalez-Martinez, …
R1,545 Discovery Miles 15 450 Ships in 10 - 15 working days

The main aim of this book is to provide a state of the art of the Levelized Cost of Energy calculation for energy communities from both a theoretical, defining a systematic analysis approach, and a practical point of view, providing results for three representative real case studies. The book is structured in four clear chapters which cover everything from the fundamentals of power system configuration and the LCOE concept, to the definition of the aggregated system LCOE and its impact on electricity markets and energy policies. It presents case studies, within multiple examples for energy generation and storage, making it a brief but well-rounded review. The book will be useful for researchers and academics in energy economics, power systems and energy policies, for energy policy makers and students.

The Key to the City La Llave de la Ciudad (Hardcover): Martin Alberto Gonzalez The Key to the City La Llave de la Ciudad (Hardcover)
Martin Alberto Gonzalez
R461 R302 Discovery Miles 3 020 Save R159 (34%) Ships in 9 - 15 working days
One body, two immune systems (Paperback): Silvana Gonzalez, Jeremias Gonzalez, Carlos Alberto Gonzalez One body, two immune systems (Paperback)
Silvana Gonzalez, Jeremias Gonzalez, Carlos Alberto Gonzalez
R991 Discovery Miles 9 910 Ships in 10 - 15 working days
Myths and Urban Legends Mexico (Paperback): Joanna Larraga, Carlos Alberto Gonzalez Myths and Urban Legends Mexico (Paperback)
Joanna Larraga, Carlos Alberto Gonzalez; Raul Jimenez
R249 Discovery Miles 2 490 Ships in 10 - 15 working days
Forbidden love in Kalkan (Paperback): Miguel Alberto Gonzalez Gonzalez Forbidden love in Kalkan (Paperback)
Miguel Alberto Gonzalez Gonzalez
R336 Discovery Miles 3 360 Ships in 10 - 15 working days
The Key to the City La Llave de la Ciudad (Paperback): Martin Alberto Gonzalez The Key to the City La Llave de la Ciudad (Paperback)
Martin Alberto Gonzalez
R428 Discovery Miles 4 280 Ships in 10 - 15 working days
Lean Mobile App Development (Paperback): Mike van Drongelen, Adam Dennis, Richard Garabedian, Alberto Gonzalez, Aravind... Lean Mobile App Development (Paperback)
Mike van Drongelen, Adam Dennis, Richard Garabedian, Alberto Gonzalez, Aravind Krishnaswamy
R1,143 Discovery Miles 11 430 Ships in 10 - 15 working days

Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book * Build ready-to-deploy apps with less iterations and shorter development times * Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store * This hands-on guide puts continuous innovation into practice to develop successful mobile apps Who This Book Is For This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology. What You Will Learn * Apply the lean startup methodology to real Android and iOS development * Define what your hypotheses are by creating an Minimal Viable Product * Validate your idea against the Business Model Canvas * Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly * Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements * Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business. * Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess. In Detail Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance. Style and approach This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.

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