Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and 'ordinary' cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and 'ordinary' cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

"Ugo Rossi and Alberto Vanolo take us on a journey around the ascent and crisis of urban liberalism, providing a clear and highly readable analysis of key issues and debates in the field of urban political geography." - Ola Soederstroem, Universite de Neuchatel "It is in the city trenches that the crises, contradictions, and counterpolitics of neoliberalization are finding some of their most vivid and consequential expressions, where new worlds are being imagined, made, and unmade. This has yet to be mapped. But in Urban Political Geographies, we have a timely and astute field guide to this unfolding process." - Jamie Peck, University of British Columbia How can we think about the urban within a political and geographical framework? This compelling textbook scrutinizes urban politics through a theoretical and empirical lens to provide readers with a clear understanding of the relationship between political, spatial and economic issues relating to the urban environment. Taking a truly global analysis, the book uses international comparative case studies from cities across the world including, London, Beijing, Austin and Vancouver. It draws on ideas and theories from human geography, politics, sociology, economics and development. Engaging in style and thorough in its coverage of the key issues, the book is essential reading for students and scholars looking for a book that deals with contemporary urban debates from a political, economic and geographical perspective.