City Branding - The Ghostly Politics of Representation in Globalising Cities (Hardcover)

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and 'ordinary' cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Planning and Urban Design
Release date:	July 2018
First published:	2017
Authors:	Alberto Vanolo
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	208
ISBN-13:	978-1-138-95938-5
Categories:	Books > Business & Economics > Economics > General Books > Earth & environment > The environment > General Books > Sport & Leisure > Sports & outdoor recreation > General Books > Social sciences > Sociology, social studies > Social groups & communities > Urban communities Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Earth & environment > Regional & area planning > Urban & municipal planning > General Promotions
LSN:	1-138-95938-3
Barcode:	9781138959385

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!