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The arrival of the participatory web 2.0 has been hailed by many as
a media revolution, bringing with it new tools and possibilities
for direct political action. Through specialised online platforms,
mainstream social media or blogs, citizens in many countries are
increasingly seeking to have their voices heard online, whether it
is to lobby, to support or to complain about their elected
representatives. Politicians, too, are adopting "new media" in
specific ways, though they are often criticised for failing to
seize the full potential of online tools to enter into dialogue
with their electorates. Bringing together perspectives from around
the world, this volume examines emerging forms of citizen
participation in the face of the evolving logics of political
communication, and provides a unique and original focus on the gap
which exists between political uses of digital media by the
politicians and by the people they represent.
The arrival of the participatory web 2.0 has been hailed by many as
a media revolution, bringing with it new tools and possibilities
for direct political action. Through specialised online platforms,
mainstream social media or blogs, citizens in many countries are
increasingly seeking to have their voices heard online, whether it
is to lobby, to support or to complain about their elected
representatives. Politicians, too, are adopting "new media" in
specific ways, though they are often criticised for failing to
seize the full potential of online tools to enter into dialogue
with their electorates. Bringing together perspectives from around
the world, this volume examines emerging forms of citizen
participation in the face of the evolving logics of political
communication, and provides a unique and original focus on the gap
which exists between political uses of digital media by the
politicians and by the people they represent.
Hailed by many as a game-changer in political communication,
Twitter has made its way into election campaigns all around the
world. The European Parliamentary elections, taking place
simultaneously in 28 countries, give us a unique comparative vision
of the way the tool is used by candidates in different national
contexts. This volume is the fruit of a research project bringing
together scholars from 6 countries, specialised in communication
science, media studies, linguistics and computer science. It seeks
to characterise the way Twitter was used during the 2014 European
election campaign, providing insights into communication styles and
strategies observed in different languages and outlining
methodological solutions for collecting and analysing political
tweets in an electoral context.
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