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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Citizen Participation and Political Communication in a Digital World (Paperback)
Loot Price: R1,410
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Citizen Participation and Political Communication in a Digital World (Paperback)
Series: Routledge Studies in New Media and Cyberculture
Expected to ship within 10 - 15 working days
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The arrival of the participatory web 2.0 has been hailed by many as
a media revolution, bringing with it new tools and possibilities
for direct political action. Through specialised online platforms,
mainstream social media or blogs, citizens in many countries are
increasingly seeking to have their voices heard online, whether it
is to lobby, to support or to complain about their elected
representatives. Politicians, too, are adopting "new media" in
specific ways, though they are often criticised for failing to
seize the full potential of online tools to enter into dialogue
with their electorates. Bringing together perspectives from around
the world, this volume examines emerging forms of citizen
participation in the face of the evolving logics of political
communication, and provides a unique and original focus on the gap
which exists between political uses of digital media by the
politicians and by the people they represent.
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