Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. It brings to light the key roles of candidates and their supporters on the ground in an election, and demonstrates that local electioneering matters. For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved in the age of digital media. Local-level campaigning is more fashionable - and critical for gathering data that can be used post-election. Inside the Local Campaign provides an up-to-date look at local-level campaigning during a Canadian federal election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.

Political Elites in Canada offers a timely look at Canadian political power brokers and how they are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, with traditional influencers losing authority over prevailing social, economic, and political structures. This volume explores the changing landscape for power brokers, the ascent of new elites, and how they are using digital communication to connect with Canadians in unprecedented ways. Featuring studies of governmental decision makers in the public service and non-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.

Canadians often see politicians as little more than trained seals who vote on command and repeat robotic talking points. Politicians are torn by dilemmas of loyalty to party versus loyalty to voters. Whipped examines the hidden ways that political parties exert control over elected members of legislatures. Drawing on extensive interviews with politicians and staffers across Canada, award-winning author Alex Marland explains why Members of Parliament and provincial legislators toe the party line, and shows how party discipline has expanded into message discipline. This book exposes how democracy works in our age of instant communication and political polarization. Whipped is a must-read for anyone interested in the real world of Canadian politics.

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister's Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties' relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon - including the use of public resources for partisan gain - that has become embedded in Canadian politics and government.

The Public Servant's Guide to Government in Canada is a concise primer on the inner workings of government in Canada. This is a go-to resource for students, for early career public servants, and for anyone who wants to know more about how government works. Grounded in experience, the book connects core concepts in political science and public administration to the real-world practice of working in the public service. The authors provide valuable insights into the messy realities of governing and the art of diplomacy, as well as best practices for climbing the career ladder.

Political Elites in Canada offers a timely look at Canadian political power brokers and how they are adapting to a fast-paced digital media environment. Elite power structures are changing worldwide, with traditional influencers losing authority over prevailing social, economic, and political structures. This volume explores the changing landscape for power brokers, the ascent of new elites, and how they are using digital communication to connect with Canadians in unprecedented ways. Featuring studies of governmental decision makers in the public service and non-governmental influence brokers, such as social media commentators, this collection is a much-needed synthesis of elite politics in Canada.

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.