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Showing 1 - 16 of
16 matches in All Departments
* Designed as a core textbook for a broad range of essential
Marketing courses and modules, with textbook pedagogy included
throughout to aid understanding and cement learning. * Uniquely
practical and applied in its approach with an emphasis on
employability, with a 25,000-word running case study embedded
within each chapter, which enables students to 'progress' through a
'marketing career' by applying their newly learned knowledge into
realistic and modern context. * Unlike the competition in the area,
this is a concise textbook, which is user-friendly for a wide,
international readership.
* Designed as a core textbook for a broad range of essential
Marketing courses and modules, with textbook pedagogy included
throughout to aid understanding and cement learning. * Uniquely
practical and applied in its approach with an emphasis on
employability, with a 25,000-word running case study embedded
within each chapter, which enables students to 'progress' through a
'marketing career' by applying their newly learned knowledge into
realistic and modern context. * Unlike the competition in the area,
this is a concise textbook, which is user-friendly for a wide,
international readership.
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Ozark Trouble
Alex Thompson
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R343
Discovery Miles 3 430
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Ships in 10 - 15 working days
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The Rewritten (Paperback)
Ruchi Acharya; Contributions by Steve Gerson, Alex Thompson
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R287
Discovery Miles 2 870
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Ships in 10 - 15 working days
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Discovery Miles 3 690
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