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Essentials of Marketing - Theory and Practice for a Marketing Career (Paperback) Loot Price: R1,546
Discovery Miles 15 460
Repayment Terms: R145 pm x 12*
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Essentials of Marketing - Theory and Practice for a Marketing Career (Paperback): David Brown, Alex Thompson

Essentials of Marketing - Theory and Practice for a Marketing Career (Paperback)

David Brown, Alex Thompson

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Loot Price R1,546 Discovery Miles 15 460 | Repayment Terms: R145 pm x 12*

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* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2022
First published: 2023
Authors: David Brown • Alex Thompson
Dimensions: 246 x 174 x 29mm (L x W x T)
Format: Paperback
Pages: 484
ISBN-13: 978-0-367-77342-7
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 0-367-77342-2
Barcode: 9780367773427

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