Essentials of Marketing - Theory and Practice for a Marketing Career (Hardcover)

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2022
First published:	2023
Authors:	David Brown • Alex Thompson
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	484
ISBN-13:	978-0-367-77341-0
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
LSN:	0-367-77341-4
Barcode:	9780367773410

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