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Marketing Peace for Social Transformation and Global Prosperity (Hardcover): Alexandru-Mircea Nedelea, Marilena-Oana Nedelea Marketing Peace for Social Transformation and Global Prosperity (Hardcover)
Alexandru-Mircea Nedelea, Marilena-Oana Nedelea
R5,123 Discovery Miles 51 230 Ships in 10 - 15 working days

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world's assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover): Alexandru-Mircea Nedelea, Maximiliano... Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover)
Alexandru-Mircea Nedelea, Maximiliano Korstanje, Babu George
R5,213 Discovery Miles 52 130 Ships in 10 - 15 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Strategies for Promoting Sustainable Hospitality and Tourism Services (Hardcover): Maximiliano Emanuel Korstanje, Babu George,... Strategies for Promoting Sustainable Hospitality and Tourism Services (Hardcover)
Maximiliano Emanuel Korstanje, Babu George, Alexandru-Mircea Nedelea
R5,688 Discovery Miles 56 880 Ships in 10 - 15 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Strategies for Promoting Sustainable Hospitality and Tourism Services (Paperback): Maximiliano Emanuel Korstanje, Babu George,... Strategies for Promoting Sustainable Hospitality and Tourism Services (Paperback)
Maximiliano Emanuel Korstanje, Babu George, Alexandru-Mircea Nedelea
R4,366 Discovery Miles 43 660 Ships in 10 - 15 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Marketing Peace for Social Transformation and Global Prosperity (Paperback): Alexandru-Mircea Nedelea, Marilena-Oana Nedelea Marketing Peace for Social Transformation and Global Prosperity (Paperback)
Alexandru-Mircea Nedelea, Marilena-Oana Nedelea
R3,978 Discovery Miles 39 780 Ships in 10 - 15 working days

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world's assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

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