Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations."

This book constitutes the refereed proceedings of two workshops held at the 13th International Conference on Security and Privacy in Communications Networks, SecureComm 2017, held in Niagara Falls, ON, Canada, in October 2017: the 5th International Workshop on Applications and Techniques in Cyber Security, ATCS 2017, and the First Workshop on Security and Privacy in the Internet Of Things, SePrIoT 2017.The 22 revised regular papers were carefully reviewed and selected from 105 submissions. The topics range from access control; language-based security; malicious software; network security; cloud security; software security; operating system security; privacy protection, database security, security models; and many more.The SePrIoT workshop targets to address novel approaches in security and privacy. The papers focuse, amongst others, on novel models, techniques, protocols, algorithms, or architectures.

This book constitutes the thoroughly refereed roceedings of the 13th International Conference on Security and Privacy in Communications Networks, SecureComm 2017, held in Niagara Falls, ON, Canada, in October 2017.The 31 revised regular papers and 15 short papers were carefully reviewed and selected from 105 submissions. The topics range from security and privacy in machine learning to differential privacy, which are currently hot research topics in cyber security research.