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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Market Research Methodologies - Multi-Method and Qualitative Approaches (Hardcover)
Loot Price: R5,651
Discovery Miles 56 510
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Market Research Methodologies - Multi-Method and Qualitative Approaches (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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Human inquiry has served as the impetus for a number of
developments throughout history. Seeking new knowledge about the
world around us helps to drive our progress and push us to discover
innovative improvements. This drive lends itself to the development
of qualitative research. Market Research Methodologies:
Multi-Method and Qualitative Approaches brings together innovative
techniques and novel designs that aid in the development of
multi-method studies and investigations. Focusing on vital concepts
such as data validity, triangulation, and reliability, this book is
a fundamental reference source for PhD students, graduate students,
and academics within the business field who wish to understand how
these methods can be employed to extract data from particular
environments.
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