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This book examines third-party review sites (TPRS) and the
intersection of the review economy and neoliberal public relations,
in order to understand how users and organizations engage the 21st
century global review economy. The author applies communication and
digital media theories to evaluate contemporary case studies that
challenge TPRS and control over digital reputation. Chapters
analyze famous cases such as the Texas photographer who sued her
clients for negative reviews and activists using Yelp to protest
the hunt of "Cecil the Lion," to illustrate the complicated yet
important role of TPRS in the review economy. Theories such as
neoliberal public relations, digital dialogic communication and
cultural intermediaries help explain the impact of reviews and how
to apply lessons learned from infamous cases. This nuanced and up
to date exploration of the contemporary review economy will offer
insights and best practice for academic researchers and upper-level
undergraduate students in public relations, digital media, or
strategic communication programs.
This book examines third-party review sites (TPRS) and the
intersection of the review economy and neoliberal public relations,
in order to understand how users and organizations engage the 21st
century global review economy. The author applies communication and
digital media theories to evaluate contemporary case studies that
challenge TPRS and control over digital reputation. Chapters
analyze famous cases such as the Texas photographer who sued her
clients for negative reviews and activists using Yelp to protest
the hunt of "Cecil the Lion," to illustrate the complicated yet
important role of TPRS in the review economy. Theories such as
neoliberal public relations, digital dialogic communication and
cultural intermediaries help explain the impact of reviews and how
to apply lessons learned from infamous cases. This nuanced and up
to date exploration of the contemporary review economy will offer
insights and best practice for academic researchers and upper-level
undergraduate students in public relations, digital media, or
strategic communication programs.
In the months after the Federal Communications Commission's (FCC)
2017 decision to repeal network neutrality as US policy, it is easy
to forget the decades of public, organizational, media and
governmental struggle to control digital policy and open access to
the internet. Using dialogic communication tactics, the public,
governmental actors and organizations impacted the ruling through
YouTube comments, the FCC online system and social network
communities. Network neutrality, which requires that all digital
sites can be accessed with equal speed and ability, is an important
example of how dialogic communication facilitates public engagement
in policy debates. However, the practice and ability of the public,
organizations and media to engage in dialogic communication are
also greatly impacted by the FCC's decision. This book reflects on
decades of global engagement in the network neutrality debate and
the evolution of dialogic communication techniques used to shape
one of the most relevant and critical digital policies in history.
In the months after the Federal Communications Commission's (FCC)
2017 decision to repeal network neutrality as US policy, it is easy
to forget the decades of public, organizational, media and
governmental struggle to control digital policy and open access to
the internet. Using dialogic communication tactics, the public,
governmental actors and organizations impacted the ruling through
YouTube comments, the FCC online system and social network
communities. Network neutrality, which requires that all digital
sites can be accessed with equal speed and ability, is an important
example of how dialogic communication facilitates public engagement
in policy debates. However, the practice and ability of the public,
organizations and media to engage in dialogic communication are
also greatly impacted by the FCC's decision. This book reflects on
decades of global engagement in the network neutrality debate and
the evolution of dialogic communication techniques used to shape
one of the most relevant and critical digital policies in history.
Understanding Pope Francis: Message, Media, andAudienceoffers
several chapters which illuminate the often misunderstood, but
widely discussed, leader of the Roman Catholic Church, Pope
Francis. With 1.3 billion baptized members living throughout every
continent, communication by and about him is a subject deserving to
be understood. As technology makes the "global village" predicted
by Marshall McLuhan more apparent, the complexities of leading an
organization across geographic boundaries with differing ideas
about culture and governance present great need to be nuanced,
indeed cautious, about messages communicated across diverse media
platforms and consumed by divergent audiences. This book lay bare
the messages Pope Francis produces, the way that varying
platforms/media present those messages, and the complex ways in
which audiences formulate their interpretations.
The popularity of cable news, satire, documentaries, and political
blogs suggest that people are often absorbing and dissecting direct
political messages from informational media. But entertainment
media also discusses the important political issues of our time,
though not as overtly. Nonetheless, consumers still learn, debate,
and form opinions on important political issues through their
relationship with entertainment media. While many scholarly books
examine these political messages found in popular culture, very few
examine how actual audiences read these messages. Parasocial
Politics explores how consumers form complex relationships with
media texts and characters, and how these readings exist in the
nexus between real and fictional worlds. This collection of
empirical studies uses various methodologies, including surveys,
experiments, focus groups, and mixed methods, to analyze how actual
consumers interpret the texts and the overt and covert political
messages encoded in popular culture.
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